Here’s a compelling answer to the question “Why I chose to pursue digital marketing”:

“I chose to pursue digital marketing because it’s the perfect fusion of creativity and impact in today’s connected world. My passion for storytelling and visual communication finds its ideal outlet in crafting compelling digital campaigns. But beyond creativity, I’m driven by the tangible results digital marketing delivers – the ability to reach millions, spark conversations, and drive real change.

The ever-evolving nature of digital platforms excites me; it’s a field where learning never stops. I thrive on the challenge of staying ahead of trends, analysing data, and continuously refining strategies. There’s an undeniable thrill in seeing a campaign go viral or witnessing how a well-crafted message can shape perceptions and behaviours.

Moreover, digital marketing allows me to create value for both businesses and consumers. I love the idea of connecting people with products or services that genuinely improve their lives, all while helping brands grow and succeed. It’s about building meaningful relationships in the digital space.

The global reach of digital marketing also appeals to my desire to make a broader impact. With the right strategy, even small businesses can compete on a global stage, and important messages can spread rapidly across borders.

Ultimately, digital marketing isn’t just a career choice for me – it’s a calling. It’s where my creativity, analytical skills, and desire to make a difference converge, allowing me to contribute to the digital landscape that shapes our modern world.”

3). Focus on ranking on Google:

In addition to their video content, Dollar Shave Club does a great job at content marketing and SEO. They have a blog called “Dollar Shave Club Original Content,” which covers everything their potential customers might search for They rank for more than 80,000 keywords that are spread all the way across the sales funnel. That includes:

bottom of the funnel (“dollar shave club” and “dollar shave club razors”)

middle of the funnel (“shave butter”)

top of the funnel (“do you exfoliate before or after shaving”)

4.). Provide a fun, user-friendly website experience:

The Dollar Shave Club website has two main ingredients that make it great:

1)It’s fun, and

2)It helps users find the perfect products.

5). Go multi-channel at the right time:

Although Dollar Shave Club was hugely successful online, they decided to move into retail last year. They reached a tipping point when they felt they couldn’t grow their customer base online anymore. After all, many people still prefer grabbing razors at brick-and-mortar stores

In 2021, the brand’s products landed on shelves at Target and Walmart.

“We’re poised for omnichannel growth in 2021… I’m hopeful that we’ll be able to, in the next year or two, turn our guns toward omnichannel international.” said Michael Dubin shortly before making his exit from Dollar Shave Club.